No Logo
No Logo
No Space No Choice No Jobs
Naomi Klein

Auteur(s)
Naomi Klein
Uitgever, jaar
London : Flamongo, 2001
Omvang
490 p., geïllustreerd, 20 cm.
ISBN
0006530400

If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo, Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action


Locatie in de bibliotheek
Kast 13 - 3: Grafische vormgeving
Opmerkingen
Incl. bibliographical references and Index.