The Image of a Company
Manual for corporate identity
ed. by Cees de Jong and Ernst Schilp ; text by Ben Bos, Paul Hefting, Jaap Huisman ...[et al.]

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Author(s)

Ben Bos, Paul Hefting, Jaap Huisman, ...[et al.]

Editor(s)

Cees de Jong, Ernst Schilp

Publication, year

London : Architecture Design and Technology Press, 1990

Scope

223 Pages, illustrated, 35 cm.

ISBN

1854544047

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A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, IBM, Braun, PTT Nederland, Adidas, KLM, and Coca Cola, there is a manual, detailing how to achieve a distinctive corporate identity.

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Location

Cabinet 13 - 3: Grafische vormgeving

Remarks

Incl. Bibliographical References